How to put a price on your
eBook
You have written and
compiled an electronic book. Now you have to judge how much to charge for it.
Finding the right price is intrinsic to the success of your product. If you
charge very little, people will think that it has little value and that they will
not buy it, or even if they buy your book, you will have to sell thousands of
copies to get to the sign where you can start to see. A profit If your price is
too high compared to your competition, you will find yourself constantly
lowering the price, which will cause you all kinds of new problems in the
future. For example, if you sell your e-book at the beginning for $ 39.99, and
then reduce it to $ 24.95, do not you think that the people who bought it for $
39.99 are going to THINK?
Choosing the right price
for your eBook is one of the most critical laterals of the marketing process.
The first rule of price e-books is never to underestimate.
Determine the highest price
that your audience can afford and then, if you discover that your book is not
selling, you can always reduce the price. Before taking that step, be sure to
promote your book like crazy on the Internet and on websites. The price should
be aimed at generating profits, but you should never forget that the price is
one of the factors that people use to judge the value of their e-book. before
they buy it So it always starts with the highest price and then launches a mega
marketing campaign.
The price of an electronic
book is particularly difficult because electronic books are a fairly new product.
Since they are digital, the value of an electronic book is as confusing as the
understanding of what is truly digital for the average layman. This means that
we must look at e-books from a different perspective to determine their real
value in this new and courageous world.
Let's see the difference
between a printed book and an electronic book. A printed book is an object that
you can hold in your hand, store on your shelf, even the next generation. Its
price is based on factors such as the stock of paper, the costs of design and
production and marketing.
But the fact that it links
e-books and printed books is that they are composed of ideas. It is the ideas
in these books that have the ability to change, or possibly transform, the
lives of people.
What do you think an idea
is worth when it is evaluated against the cost of paper and ink?
It's the IDEAS that are
valuable! This is how you determine the cost of your electronic book.
What should I charge for my
ideas?
There are different
formulas and methods to determine the correct price for your eBook. Let's start
with perfecting your final goals.
Decide if your goal is to
obtain a broad distribution and maximum exposure. This objective aims to
attract customers to your business or service or establish the credibility of
your reputation. If this is your cadre aim, you should aim to keep your price
on the low side. Some authors have even priced their e-books at a loss of
profits to attract a large number of new customers. The key is finding a price
that maximizes your profits and the number of books you sell.
This is an excellent
pricing generalship if you are Looking to acquire long-term customers. Is it
very likely that long-term customers buy from you again and again? Provided
that the first electronic book they buy is of exceptional quality and
beneficial to the client.
However, if your book
contains valuable? and, what is more important, NEW information, references or
techniques? then you should aim to put a high price on it.
However, if your book
contains valuable? and, what is more important, NEW information, references or
techniques? then you should aim to put a high price on it.
After determining your
goal, you should find out what your audience's need for your e-book is. For
example, does your book resolve a particular affair? If you do it and resolve
it in a way that has not been written in another hundred e-books, you can
achieve high sales at a high price. If your book solves a problem or answers
questions in a new and unique way, you should put a price as high as possible.
In this way, you will achieve higher profits, but you will attract fewer
clients. Just make sure that the question or problem that your book resolves is
important and relevant to the majority of the audience in your market. If your
ideas are not common. Knowledge, or are you presenting a new The technique, you
can sell books at a high price. Just prepare yourself so that your competition
allows you to reduce the price as soon as you know about your book.
Keep in mind that the
previous pricing strategy is temporary. Eventually, he will stop selling books
at this high price. Then, find out in advance how much time you plan to offer
your eBook at this high price and, when that time is up, change your pricing
strategy.
If you want to see big
gains on customer appeal, target an audience that is looking for easy solutions
to your problems at a low price. If your book is aimed at solving a particular
problem instead of general advice, then you can charge more. Start with the
highest market price to get the biggest profits and plan to discount the book
several times during the year.
Marketing strategies
The key that unlocks the
sales potential of your eBook is to find a single phrase that becomes your
name. This sentence indicates what question or problem your book answers and
the benefits your e-book can provide. Then, be sure to use that sentence in each
sales piece and promotional material, and each time someone asks about your
e-book.
In addition to promoting
your books online, there are other strategies that can help you sell more
books.
One is to give something
free with your book, as a valuable bonus item. Or you can group several
electronic books into one price, which reduces the price of each electronic
book if they were sold separately.
An effective technique to
calculate a price is to send a survey to your current customers. If these
customers have already purchased an e-book, ask for their opinion in terms of
price. Do this by creating a sales page for the new book, but do not include a
price on that page. Instead, add a number of links to survey questions that ask
specific questions to help you allocate a price to your e-book.
Another strategy is to test
prices by creating a number of duplicate sales pages with different prices on
each page. Make sure your sales copy is exactly the same on all pages and
include your sales management phrase. Then calculate for each page the
conversion rate between visitors to your site and the sales of your book. This
will tell you what your optimal price is.
In short, if you have
written a book that solves a problem or present a new technique, your book will
bring traffic and benefits. Therefore, be sure to write that management
sentence that summarizes what problem your book solves and what the benefits of
your book will be for the customers who buy it. And then look at how your
market arrives!
Start today and start
earning money online. To visit
